Sales page secrets to make more sales (and keep it simple)!

What’s the secret to selling out your product or program, or getting a non stop flow of signups for your event or email list?

Your sales page.

It’s arguably the most important part of your promotion or campaign, and there are some simple steps to follow to get it right, and some common mistakes that could be hurting your sales that you want to be sure to avoid.

So, who needs a sales page?

I’m going to say almost everyone can use some form of sales page in their business. Whether you have a coffee shop and want to start a home delivery coffee of the month program, or if you have a spa and want to start selling a VIP membership, or if you have an online product or service like a course or digital product.

These are all opportunities to grow your business, and for each of these products and services, a sale page will make or break your level of success.

Sarah Guilliot is a Launch Strategist with 20 years of experience, and she has created sales pages, site architecture, and advertising campaigns for big tech corporations like Microsoft, GoDaddy, and T-Mobile. 

Today we get to bring you the same insight that these huge companies used in their massive sales campaigns, because now Sarah provides a sales page copywriting & design service for online courses, group programs or memberships, and she’s here to share her best tips with us!

She has a secret that almost everyone misses, that will make your entire launch easier and more successful. 

It will change the way you create your marketing campaigns.

Let’s get into it!

Connect with Sarah HERE
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https://www.sarahdesign.com/challenge

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Transcript

What's the secret to selling out your product or program or getting a nonstop flow of signups for your event, your email list or incentive? It's your sales page. It's arguably the most important part of your promotion or campaign, and there are some simple steps to follow to get it right and some common mistakes that could be hurting your sales that you want to be sure to avoid.

So who needs a sales page? Well, I'm gonna say almost everyone can use some form of sales page in their business. Whether you have a coffee shop and you wanna start a home delivery Coffee of the month program, or maybe you have a spa and you wanna start selling a V I P membership, or if you have an online product or service, like a course or digital product, these are all opportunities to grow your business.

And for each of these products and services, a sales page will make or break your level of. Sarah Gio is a launch strategist with 20 years of experience, and she has created sales pages, site architecture, and advertising campaigns for big [00:01:00] tech corporations like Microsoft, GoDaddy, and T-Mobile. So today we get to bring you this.

Same insight that these huge companies used in their massive sales campaigns, because now Sarah provides a sales page, copywriting and design service for online courses, group programs and memberships, and she's here to share her best tips with us. She has a secret that almost everyone misses that will make your entire launch easier and more successful.

It will change the way you create your marketing campaigns. So let's get. 

Sarah GI is with us today and she is a sales page expert among many other things, and she is gonna share our expertise with us. I'm so excited to have you here, Sarah, thanks for joining us today. Thanks so much. I'm really excited to be here. . Now we know you as a sales page expert. We know you know all the things that you need to know about websites and, and marketing and, and you've worked for some big companies.

Can you tell us a little bit about your journey to where you are now and exactly what it is [00:02:00] that you do? Yeah, so I spent 20 years in corporate here in Seattle working for like the big tech companies, primarily on launching their products, so helping them sell their products. I worked on many, many sales pages through my time.

I was actually a UX architect, which stands for user Experience Architect, so really concerned with the experience of clients trying to put myself in their shoes. In like the design and the messaging. And that was great for a long time. And then I was craving freedom and wanting to be my own boss, so I.

Escaped the clutches, of corporate life and struck out on my own. And first I had a, a business creating courses that were for EE shop owners. And I decided that that wasn't a direction I wanted to continue going down. And I had been kind of avoiding my true zone of genius, which was services, helping people with those sales pages.

So I kind of came. Full circle back around to [00:03:00] this, doing both a design and copy for sales pages for people, mostly specifically on Kajabi, although I do work on some other platform. and maybe just to clarify too, for everybody that's listening, you know, launch, I think some people think that a launch is specifically for only an online course or only an online product.

And, and I think if you broaden that definition as to what a launch is, you know, companies are, are launching things all the time. So a lot of the stuff that we'll talk about today as far. the components and, and even the sales page, again, it doesn't have to be just an, an online product that you're necessarily launching with a sales page.

These same tactics are gonna apply to your, your general website, to, a lot of the things that you're doing. Is that right? Yeah, for sure. I mean, sales page is one of those terms that can apply to so many different things. The people that I help most are coaches, educators who are they pro, they're usually.

Have an [00:04:00] established one on one based business and they are craving the time freedom of one to many. And that often is for an online course, a group program, a membership, or even an event. And so those are the sales pages that I'm, I'm typically. Helping with is to, to sell that one product. But you can definitely use sales pages and to launch other things.

Or you can, you can launch with pages, pages in line. Yeah. Because a landing page is just really any page that you land on and what you're selling is kind of, It depends. Yeah. And I think with so many people over the last few years having to pivot to online this is, it doesn't really matter whether you're brick and mortar or what you're selling.

Mm-hmm. It's worth exploring whether there's some portion of your business you can take to online, because I think a lot of people have success with that over the last couple of years. So no matter what your business is, listen out because there's gonna be some, some stuff in here that you can use for your business.

For sure. So maybe we start with, the big question, What is a sales [00:05:00] page and who needs one? Yeah, for sure. So a sales page is a specialized landing page where you're selling one thing and. Oftentimes it's a premium priced thing, so it's typically a standalone page, meaning you are hiding your website header and footer.

It doesn't link anywhere else, so you wouldn't wanna link over to your blog or to articles offline. You want people to focus entirely on just the one page and the one offer, and the buttons on your page are to enroll or to purchase. And so. Typical clients that I work with, they're often launching these online programs that are, like I said, premium priced.

They may be $2,000 an up, or maybe they're 9 97. Some people are selling small digital products or offers that are. Smaller price. Like you've seen these $37 offers, these $47 offers. They might also need a sales page to show like, Ooh, what a great deal this is. [00:06:00] Look at all these things you get for just this small price.

And that's for like those cold audiences that aren't familiar with you yet. And then that gets them into your world and into your funnels so that you can upsell into those larger programs down the road. So if you're listening in and you want to, I don't know, offer a. A reward program for your company and you want people to just land on that page and sign up for the reward program, and that's all that they're gonna do, that's all you really want 'em to do.

Or sign up for your email list, you know, that could also be the same kind of, the same kind of strategies, Right. So there's a lot of rules about what should be on a sales page and how it should be set up. What are the real rules and what are the, not so important rules that everybody's hearing.

Yeah. So I think there's. There's a few topics there. There's like pricing, pricing, discussion, length of sales page, and then like what should be on your sales page, like this section. So if I could start with pricing. Absolutely. [00:07:00] Which is such a hot topic. Everyone has so many emotions tied up into their pricing and they're hesitant to show it on their site or on their sales.

I actually, I really do recommend that you are transparent and open with your pricing and I, I, in fact, I surveyed about a hundred people in a couple of Facebook groups and asked them what frustrated them about sales pages and would prompt them not to buy. And pricing was the number one thing. It's either they're frustrated with no pricing at all.

or they have to apply and get on a call to hear what the pricing is, or the price is hidden way down at the bottom of a long scrolling page. And so some people will reluctantly still buy, but they're annoyed and they enter your program kind of feeling, you know, kind of upset about the whole experience, or they feel manipulated and it takes a while to build that trust with them again after joining.

And you run the risk of. You know, getting refund requests or [00:08:00] attracting the people who aren't ready for you right now. Cause sometimes they're just not ready right now and they would be ready later. So I think it's really, really important to go ahead and show that pricing, show it high on the page, or if you can't have a link that jumps down to where your pricing section is.

So people can, a lot of times people will skim around, so they'll quickly look at that price and be like, Okay, yes, this is in the world of possibilities for me. They'll go back up to the top and then they'll read through. The contents after that, you know, , Right. Kind pre qualify themselves. And why do you think it is?

We are so reluctant to put the price on the sales page. Is it the competitors are gonna see it? Is it that we're not confident in our pricing? What? What do you hear from women on that side? Yeah, I think. That's a, that's a great point about competitors seeing it.

I haven't heard that so much, but I bet you that that is a big part of it. I think a lot of it is confidence. You know, maybe this is your first time launching an online course or it's a topic you didn't necessarily have experience in, but you have training about and [00:09:00] you're not quite sure yet, or it's your first time out the gate and you don't know what people will pay.

It's just, yeah, it, it ends up having a lot of emotions, but I think confidence is a big one for sure. And I think as women we, we struggle with that more so than, than men do. It's, it's a, it's a sticking point for lot, and I think a lot of women are undercharging too, but that's a whole nother, it's a whole nother podcast, so Yeah, that too.

Yeah, there's definitely, I think there's a fear there that you put, you know, what you think is like, this is the right price. My course is worth $2,000 and that there's, all the people will come out of the woodwork and be like, You are greedy. How could you, how could you po You should give this away for free.

It's just like this fear of the judgment. So it's scary . Yeah, no, and I, I agree with you though. I think you need to put it up there and people, you know, if, if it's not in the realm of possibility, they might as well know right up front so price on the sales page. What, what, what are the other rules? Yeah, and then length is another big one, so it's kind of my mission to rid the [00:10:00] world of two long sales pages, . It's unnecessary to repeat a bunch of sections or load in more than a handful of testimonials on your page. It makes people have to scroll for miles and miles to get all the information, and in fact, it's actually stressful.

So, People, some people will end up consuming your entire page because they're scared. They're gonna miss some really, really important detail, and then they're like, Oh, why did she make me read through all of this? I had to scroll for five pages to get all this, but they're just scared. There's gonna be some really, really important thing that would be a reason why they shouldn't have bought.

And it's just overwhelming. And then there's other people who are like, There's no way I'm not gonna read all this. So they go ahead and they're like, I'll just buy it, you know, the impulse buyers. And then they get in there and then they should have seen the part about who this course is not for, and they're not a fit.

And then they end up, you know, requesting refunds. So it really is a matter of. Making your [00:11:00] page as long as it needs to be to get all the information and the people need to make a decision to buy and know more than that. And that really takes, a lot of times it just takes testing and iteration and asking people who didn't buy why they didn't buy as you make new pages going forward.

But if you're, you know, women are coming into this space and they're looking at their, the leaders around them and they're like, How did she make her sales page? Oh, it has to look like that and. They're, almost all of them are just miles and miles long. And I, I really believe, and I would challenge these leaders to, like, they have a huge audience, right?

They're gonna make sales no matter what. I would challenge them to take their long sales page and make a shorter one and test the two against one another. And I bet you they would make even more sales on on the shorter page. Well, and let's talk testing for a second for, for anybody that's new to sales pages, because it's, that's really.

There's no magic formula, I mean, per se, to make yours, you know, [00:12:00] perform right out of the gate at at its top level. The only way to get there is to test and retest, right? Mm-hmm. . Yeah, and like what I want too is for women not to be afraid. And like so afraid and overwhelmed by a long sales page that they don't even launch at all.

So like go ahead, try a short page, try, you know, make your assumptions about what it needs to be on there to work, launch it. And then, you know, you can have, there are programs where you can like do the AB testing and like, oh, launch both and 50% of people see one and you know, and it like automatically behind the scenes figure stuff out.

But you don't have to go to that degree. You can just show that sales page to some people. See if anyone buys, if no one does, or if some do and some don't, it's scary. But go and ask those people why they didn't buy and get, get their thought. And maybe there were price considerations or there was. Time things that they're like, I wasn't sure if I would have [00:13:00] time.

And you realize that your section about how much time it would take was missing or didn't have enough information. Yeah. And you can, you can really kind of casually in conversation, figure out things that you might need to add and then try launching it again. And it, it's not a failure. That's how things get better.

So just go Well, and everybody's audience is different. Everybody's product is d I mean, everything. Is different. So what worked for somebody isn't necessarily gonna work exactly for you. You need to be ready to, to test it. And you're right, If we don't ask them, we're just guessing at at what they like and what they don't like.

Exactly. Okay, great. All right, so sales page like so shorter is better. And while we're making it shorter, what sections do we need to include? What really has to be there? Yeah, so the sections fall. Five categories basically. And inside of those categories, you could have a few sections inside of each. So the first is the benefits, and this is always what you wanna lead at the top of your page.

Always [00:14:00] lead with the benefits. So this will have like a section that's your, what we call the hero. That's usually the top section of your page. It has this Wording, that's the hook that hooks them in, that lets people know they're in the exact right place. And this course was built just for them.

It gets them interested enough that they're gonna keep going down the page, and then we can move into the Empathy point section is what I call it. A lot of people will teach this as the problems, but I think there's just far too much emphasis in the sales copy writing industry on agitating people's pain, and I don't want to.

Just, I wanna build sales pages and write sales pages based on empathy. So I think there are ways that you can figure out what someone's problems are and just phrase those things so that it shows them some hope where you're acknowledging that you hear them, you know that they're dealing with such and such thing, but it's not like rubbing salt in the wound of what they're going through, but you're [00:15:00] still identifying those empathy points.

And then usually there's a dreamy future section. So this is where you're letting them imagine, you know, oh, imagine yourself after the transformation you get from this course six months from now, a year from now. So they, they're really visualizing what things could be like after they take your course.

So that's the benefits. And then we have social proof, which you can sprinkle all over your page. . So you've seen the screenshots of people's comments from Facebook or wherever. Those are great social proof testimonials from current students or past clients. Also, if you're launching something new and you don't have any of that stuff, you can pull in industry stats or things like, you know, like, Oh, this percentage of people, you know, does that, that kinda supports what you're selling.

That's a great. Yeah. So that's a handy one. If you, if you wanna do that, or you can, you can leave it off. But it is more powerful if you have that, that social proof. And then we move into features and we always save features for further down the [00:16:00] page. Cuz we wanna leave it the benefits, which is how they feel, how their transformation of the features is, like the stuff that they get.

So it's like if they went into Target and purchased your product off the shelf, they'd pick up the box and turn it around and be like, Oh, what's inside? That's your feature. So this is where you introduce your offer. You say introducing, you know, here's my course, and maybe you have a mock up of showing it on a, a screen or a set of screens.

You've probably all seen these on people's websites. And then you have your price. Maybe it's kind of an offer stack sort of pricing. You've probably seen those where you say all the things that are included inside and their value, and it's like it totals up to $10,000, but your price today. 1999. So that's a handy thing to put in that point, in that part.

Or it could just be a straight up 1999 or whatever. And then that what's in the box stuff? So you could be talking through, if you have modules in your course, what's, what you're teaching in those. And the, the bits and pieces that they [00:17:00] get, like V or access coaching, a group that kind of. So that was features.

And then we have the attract and repel area, which is usually two parts. One is the who, it's for who it's not for section, which is missing on a lot of sales pages. And I think that's a really big missed opportunity cuz it's just clear, it's like , you go to that section, you know if it's for you or, or it's not.

But I think there's a risk sometimes in the who it's not for of getting kind of Rude , you're like, not for losers who don't wanna get ahead. You know, like, you don't want that. You want it to. I, I like to trend more in the direction of, like I said earlier, about having enough time to take the course. If the course requires five dedicated hours each week, that would be something you could put in the.

Who it's not. Four section is like, not for you if you don't have five hours a week to speak on that. Right. Or not for you if you, you already have, you know, 15 years of experience, you know, to advanced toward or something. Okay, cool. Exactly. Can [00:18:00] we go back to the price for just a second because I, this is one I've been thinking about lately and, and I hear very good arguments for both sides of this as far as mm-hmm.

pricing psychology goes. So when you've got a page like this, some camps will say, You just have one price. Don't make them make decisions. Make it easy. There's one button to click, there's one price. Then the other, the, the pricing psychology camps will say, you really should have three prices because people will, will go instead of getting the, the lowest cost, they'll go for the, the middle.

So they could have, you know, slightly different benefits, but make the middle one the most attractive, and that's the one that most people will go for. What, where do you stand on? Yeah, I, I do believe that if you have three prices, they're gonna go for the one in the middle. So if you want them to go for the one in the middle and you wanna try that, you can.

But I am of the camp of one price. Keep it simple, cuz there's also the risk if you give them three choices that suddenly they're in analysis paralysis and they're like, wait. Okay, I gotta calculate all these things and the reasons why I would want this, and I don't have time to look at this right [00:19:00] now.

My kids are coming home from school, I'll get back to this later. They leave and they never come back and they , right? They don't buy. So I, I like, I'm over the camp of one price and maybe often it's a painful and there's also a payment plan option. But to keep it as simple as possible, like you said. So the only decision is, am I buying or not?

And then you click and then you go and choose which payment. And maybe if you're going to do that three, if you really want to have the option so you can say, you know, starting at, and you can have the lower price, but you want that next price point to be the one that they buy, make it so obvious that that second tier has the most value.

So they really don't have to think much about it. I guess that would be the, the compromise. Mm-hmm. . Mm-hmm. . Okay. Yeah, for sure. And that's another thing that you can test. You know, you can have a couple sales pages. Have the two different kinds of pricing and just be like, Oh, I wonder what will happen. So that's a great question.

I'm glad you asked that. . I love the testing. So, okay, so did we, did we make it through all the sections? Have we got all the sections? Not yet. Almost to the end. [00:20:00] So we were in the Attract and Repel. We had the Who, It's for Who it's not for. So another part of the Attract and Repel is just your bio. So you're kind of like, This is my expertise.

This is why I'm equipped to teach you this. It's like building the trust and authority. I also like to slip in a lot of times at the end of the page, a letter kind of to them that's more personal. Maybe you show your picture and you're like, Hey, reader, you know, , I would like to invite you inside. Like, I think this is gonna be transformative for you.

Come on in and join the fun. And it's just like, friendly. You know, if this is your brand, if that's, this is suitable for what you're selling. If this is friendly invitation inside you could also just have a repeated call to action that's like a sentence with the button to buy so they don't have to scroll up to the top.

And then after that is the details. So this is your FAQ section and your foot. In the FAQ section, and this is cool that people might not know, just wanna call this part out, is if your platform that you're using to build your sales page has the [00:21:00] ability to make these accordion boxes. Those are great for faq.

So these are those little boxes that have like a plus on the end of it, and you click it and it opens up to reveal paragraphs of text inside, and then it turns into a minus and then you can close it so you can pack a lot of extra detail. into that section for the people who need lots of detail. Mm-hmm.

but still not make your page wildly. Long. And then the footer. You wanna have like your copyright, any legal stuff. I also like to do a small unobtrusive link back to your website in case somebody landed on your sales page that actually doesn't know who you are. That's the one place where I'm like, Yeah, you can go.

Link somewhere else cuz they might need a little more information before they impulsively pay 1999 again. . I like that. I like that because I, I, I'm always a little nervous with that, you know, people saying, Well there shouldn't be links to anything else. It's like, But what if they have no idea who we are, what we do?

Yes. Like, I personally would wanna be able to find out more about them. Okay. I like that. And back to the Bible, you know, the call to action or the buy button or whatever it happens to be. Mm-hmm. , [00:22:00] how many times should we be having that through the page? I mean, we need it right at the top. We need it at the bottom.

Should we be having it kind of in every section? I kind of just go with my gut on that one. I think it's fine to have it lots but if it, if you put, put 'em all in there, put as many as you want, and then look at it, and if you're like, Oh, that seems excessive, you know, you can subtract , but I like the, the buttons above where the pricing is to be anchor links that just take them down to the pricing.

Section cause you want them to know the pricing before you throw them into a cart. So that's like those top of page buttons. If you have them, just use those as link or links down to that pricing section. Then after that, they could all go to cart or you can have every link on your page link back to the pricing section.

And that's the only place that goes to car. So I, I feel like that's kind of a go with your, go with your gut on that. Okay. Excellent. so here's a, great point. We talked about this briefly before, and I, and I love the way you do this. [00:23:00] A lot of people, I, I would say most people, especially when they're first starting out, they build everything and then when they're ready to sell it, they go, Okay, now I need a sales page.

But that's not the way to do it. That's not the best way to do it. So do you wanna tell us about. Yeah, so this is something I've discovered over, over the past year that I was like, Oh, you know, like I was doing this when I was helping people design their whole launch. And I'm like, I don't think other people are thinking about it like this.

Cuz everyone dreads the sales page and they're like, Ooh, I gross sales page, I'll, I'll do that later. And they've written all their launch emails and they've got their social media all planned. But actually if you make the sales page first and it has all those sections, those benefits, the social proof.

The features, the attract and repel, that's all content that you would've put in those emails and in the social media posts. So if you make your sales page first, it's so much easier to go and create all the other materials for the rest of the launch. It's even easier for you to, if [00:24:00] you wanna outsource that to like a copywriter, you'd be like, Oh yeah, just grab all the information from my.

Page and it's already done. Plus it takes the stress off of you. Cuz if you have a launch coming up and you've saved that sales page for the week before , you're like gonna be up all night over the weekend trying to get it together. , No. Who does that? I've never done that. We neither, But I, and I love that too because it's, it's.

Probably the single most important part of the whole thing. I mean, if they don't, if they don't hit the buy button, they don't get to see any of the course or any of those other things that, that you created, but, but we leave it to last. If you do it up front, then you also have time to kind of marinate with it.

And as you're doing details and as you're doing all of the other pieces and working from that sales page, you're gonna pick up things, Oh, I forgot to do this, or I don't think the wording's quite right on that. Or it gives you an opportunity to fine tune it through the whole process, which I think is invaluable.

Oh that. Yeah, that's actually a really good point too. I forgot. I have seen that happen where you start to share on social and [00:25:00] then people comment back to you and maybe they're asking a question or maybe they said something in a different way and you're like, Oh, they're actually thinking about that differently.

Or they use a different word and Yeah, a hundred percent. You go back and you update the sales page and it's dialed in even better. Yeah. So any other tips as far as how we should be building them or what we should have on the sales pages that you see kind of dos and don't, that we should be aware of?

Yeah, I think in terms of design and functionality It's, it's nice if you already have a brand in place and you ha if you have brand photos, amazing photos will make or break a page. But if you don't, it's okay. You can still make do, it's nice to have, you know, your brand colors so you can use them in the backgrounds.

If you have patterns or little graphics that you like to sprinkle in, it's wonderful to pull those into your sales page cuz it just reinforces and ties back to your main brand. And then for design I find that there's an often made mistake of making text [00:26:00] paragraphs really, really wide.

And it's hard for people's eyes to track back and forth on that. So try to, if you have paragraphs of text, try to keep 'em narrow. And also don't center everything on your page from top to bottom. It's actually a little harder for people to read centered copy, especially in paragraphs left justified as is going to be better when you have those, those larger sections.

I'm not saying don't center anything. A lot of things do make sense to be centered, but anytime you can left justify or use bullets. You wanna have a nice hierarchy of those big headlines to the smaller. Copy. You wanna make sure your text is readable. If you have a beautiful script, this might not be the place to use it.

No script fonts on your sales page. We and so many women do that. They like the font and they use it, but if it's not easy to read, you're doing yourself a disservice. Yeah. Or a script in all caps. Even better . Yeah. I've saved the script for like the bio where I say, Hey, I'm Sarah, and like, It's okay if they can't read that.

And then everything else is [00:27:00] just really easy. And that was a good to read, That was a good point about continuity as well. It was far as using your, your brand. You know, if you have your brand images or you have certain colors and stuff, because when they click from one thing that has your branding and they land on the sales page, you want them to be able to make that mental connection, that

it flows and it's all part of the same thing and they don't think they've landed in the wrong place. So that's a, Yeah. Well, yeah, and if you're, if you're at a point where you can do this, also branding your program that you're selling is great too. Like ha having its own separate brand, like it has its own logo.

So when you get to that section where you're introducing your offer and you have the mock up. You have a really beautiful logo, even if it's just pretty text. Mm-hmm. to represent your course. It just gives it a little bit more oof. You know, , like they really believe in it. Like it's a real thing. It's not just this strange thing you decided yesterday

 And then I guess the last thing that I would say is always make sure to test it in mobile.

Oh. Cause chances [00:28:00] are people are, Be buying directly from mobile. So Build in some time. Put it on your calendar, put on your checklist that you're gonna look this page over in mobile. Cuz you, you'd be surprised how broken it can be in there. Yeah. And even, even have a friend, you know, look, look well a friend.

Yeah. Somebody else should look over everything too. But the testing and mobile is really important, especially these days where that's where we're consuming. 90% of our content. And even if you have the, the, you know, like on Kajabi, is it Kajabi or Lead Pages? You where there's some of them where you can switch back and forth and you can see what it would look like on mobile and what it would look like on a computer.

But then different operating systems see things differently. So you wanna check it from Chrome browser, you wanna check it from a Firefox browser, get your buddy with an Android phone to check it, check it on your iPhone. It's always, it's always the buddy that has the, It is . Exactly. And then Cause they are, they're different and it's so fra, I mean, you know, you go on a phone and you try and order something and their, and their site isn't mobile optimized.

It's, it's a struggle to get through and sometimes you just don't, you just give up and walk away. So you don't want that to happen. So any [00:29:00] tips as far as, I'd love to ask this question as we kind of wrap it up. You've been working with businesses and with women in business for, for a long time.

So what would your. Best bit of advice or tip B for newer women entrepreneurs Could be related to sales pages, could be something else completely that might help them. Yeah. I would say, and this is my own personal struggle, is keep it simple. Like, try, try not to overcomplicate just because you see, like if you wanna launch, say the sales page or whatever, just cuz you see somebody with a giant fancy launch and a hundred emails and a fancy page doesn't.

You have to some people launch programs simply by writing stuff in a Google Doc and then inviting people one on one into their program. So start small, start simple. Give yourself permission to be imperfect. And you'd be surprised how much momentum that builds and the information that you get that encourages you to keep moving forward and making it, you know, better and better.[00:30:00] 

That's excellent advice. So what's the best way for everyone to get in touch with you and, and see what programs you've got going on and, and how you can help them out? Yeah, so I hang out on Instagram a lot and I've been doing some fun like reels over there with sales page tips and things.

So that's Sarah Design Agency and you can always DM me there. So that's kind of my hangout spot. And then everything else is on my website, which is sarah design.com. That's Sarah with an H. And so you can see my service on there for the Kajabi sales page, copy and design. I also have a challenge, a five day sales page challenge.

So if you wanna. If you're DIYing it the first time through and you kind of want, it's mostly for the copy, you're kinda trying to tackle it yourself to start, or you just kind of wanna understand how these things go together you can sign up for that. That's just sarah design.com/. Challenge, and I say it's a five day challenge, but I don't like to be, have things dripped out over five days.

So you actually get access to everything at once. , do it your own. [00:31:00] Yes, you can do it over five days if you want, but I'm all about that instant gratification. Me too. All right, perfect. So we'll put the links in the show notes, and we'll always of course have them over on the podcast website, which is one step empire.com, just like the name of the podcast, one step empire.com, and we'll have the link to Sarah's Instagram and the website and the challenge and all of those good things there.

Well, thank you so much for being with us today, Sarah. Full of great tips, and I think everybody, no matter, what they're selling if they need a sales page, this is gonna help them out. So I really appreciate you being with us today. Oh yeah. Thanks Christy. It's been a blast.