SHEcorporated One Step Empire

Step 15 - Your Marketing Plan for Success In 10 Simple Steps

August 19, 2021 Kristy Carruthers Season 1 Episode 15
SHEcorporated One Step Empire
Step 15 - Your Marketing Plan for Success In 10 Simple Steps
Show Notes Transcript

This week, it’s time to put together the marketing plan that will rocket your business to success, with our 10 Simple Steps Marketing Plan.

Keeping in mind how much you have to do right now, we have taken the sometimes lengthy process of building a marketing plan, and distilled it to its most key parts, and outlined them for you.  With these ten steps, you can set your business up for success, and hit those goals you are striving for. 

Get your pen and paper ready, and let's do this!

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Welcome back to SHEcorporated ONE STEP Empire podcast!

 Last week you figured out how you were going to finance the first year of your business and you set the wheels in motion to secure funding.

 This week it’s time to put together your marketing plan with our 10 Simple Steps Marketing Plan.

Keeping in mind how much you have to do right now, we have taken the sometimes lengthy process of building a marketing plan, and distilled it to its most key parts, and outlined them for you.  With these ten steps, you can set your business up for success, and hit those goals you are striving for. 

Get your pen and paper ready, and let's do this!


Step 1. Who is your Target Audience?

It helps to think of them as individual people, rather than general characteristics. Women, for example, isn't a target audience. How old are they, where do they live, how much do they earn, what is their lifestyle, their gender, their behavior, what do they struggle with, etc. The more you can niche it down, the more your message will resonate with who you are trying to reach. We went through this in detail in Episode 3 and gave you to worksheet to build your ideal buyer persona’s so if you missed that, go back and it will walk you through how to really drill down to your target audience.

Step 2. What is your Unique Selling Proposition?

What makes your product or service unique, and better than available alternatives? What makes your business stand out?  Sometimes the USP is a characteristic of your product or service that makes it better or different, but sometimes it is completely created, like insane customer service, or luxury branding, for example.

Step 3. What is your Value to Customers?

Why will you customers choose you? What do you offer that makes you valuable to them? Why will they keep choosing you and refer their friends to you?

Step 4. What are your SWOT's?

SWOT stands for strengths, weakness, opportunities and threats.  It's a really useful way to break down both internal and external factors that affect your business.  So look at your internal strengths and weaknesses, and then break down your external threats and opportunities. If you haven’t already done your SWOT analysis from Episode 4 – we walk you through the entire process and give you the worksheet there so go back and have a listen to that one.

Step 5. Who are your Competitors?

It's critical to understand the landscape you are operating in, so you can set yourself apart from the pack, and find opportunities that you competitors might be missing, or even creating for you. Who are your top three competitors? What do they do well? What do they do poorly, that creates opportunities for you to increase your market share? Do the SWOT analysis you just did for your company, but for your top three competitors.

Step 6. What is your Pricing Strategy?

What will you charge for your product or service? What will your markup be? What packages or discounts will you offer? Keep in mind market conditions, competitors, and production costs, as well as what makes you unique in the market, and adds value.

Step 7. What's your Promotion Strategy?

How will people find out about your product or service? How will you find your leads, customers and referrals? Where are your people now? How can you get in front of them?

Step 8. What are your Marketing Goals?

What results do you want to see by the end of  1 month, 6 months and 1 year? Include measurable goals like subscribers, views on social media, new inquiries etc, as well as campaign launches, completed projects and other goals.

Step 9. What is your Marketing Budget?

You are going to have to spend some money.  How much money depends on your goals and what you can afford.  But even if your strategy is mostly low cost or free strategies, like content marketing, for example, you will want to have a small budget to spend to get that content in front of new prospects. How much are you willing to spend per month on marketing? Do you have budget to hire outside resources?

Step 10. Now Create your Action Plan

You will want to think through the following:

What specific steps will you take to act on the opportunities you found in the SWOT of your company and your competitors?
 
What do you need to do to implement your promotions strategy?

What steps will you take to reach the marketing goals you outlined?

You are now ready to outline 10 action points you need to complete in the next 30 days, to reach your goals. Set a specific date to complete each task, to keep yourself accountable. 

To set yourself up for success, be sure to set a date you can reasonably achieve, and then stick to it. When you achieve each goal on your list, be sure to reward yourself for that success.  That's a little mindset trick that paves the way for even more success in the future.

So that’s your one step for this week.  We have a template on the website for you to work through your own Marketing Plan.  Just go to SHEcorporated.com and look for the link in the header where it says 10 Simple Steps Marketing Plan for your Free Download. 

Next week we are pulling it all together and getting ready to launch so meet back here next week and get ready to get your business launched!

Make sure you subscribe if you haven’t already and drop us a rating or a comment and hit us up @shecorporated on social and we’ll see you back here next week.